Acculturation and Consumption: Examining the Consumption Behavior of People of Afro-Caribbean Descent in Canada

  • Bamidele Adekunle University of Guelph
  • Glen Filson University of Guelph
  • Sridharan Sethuratnam FarmStart, Guelph
  • Dario Cidro University of Guelph
Keywords: Acculturation, Afro-Caribbean, Consumption, Ethnocultural Vegetables, Greater Toronto Area

Abstract

This paper examines the consumption of ethnocultural vegetables by people of Afro-Caribbean descent in the Greater Toronto Area (GTA) of Canada while considering their acculturation level. The results indicate that the respondents are willing to substitute other closely related varieties for their ethnic vegetables when they are scarce. The acculturation scale also indicates that these Canadians assimilate and accept the values of other ethnic groups while they retain their own identity. As consumption of ethnocultural vegetables is part of their identity, among GTA Afro-Caribbean Canadians there is a very large unmet demand for ethnocultural vegetables, which is likely to be true throughout the country.

Author Biographies

Bamidele Adekunle, University of Guelph
School of Environmental Design and Rural Development; 50 Stone Road; Guelph, Ontario N1G 2W1 Canada; +1-519-824-4120 x53510.
Glen Filson, University of Guelph
School of Environmental Design and Rural Development (SEDRD), University of Guelph; Guelph, Ontario, Canada.
Sridharan Sethuratnam, FarmStart, Guelph
FarmStart; Guelph, Ontario, Canada.
Dario Cidro, University of Guelph
School of Environmental Design and Rural Development (SEDRD), University of Guelph; Guelph, Ontario, Canada.
Published
2011-09-28
How to Cite
Adekunle, B., Filson, G., Sethuratnam, S., & Cidro, D. (2011). Acculturation and Consumption: Examining the Consumption Behavior of People of Afro-Caribbean Descent in Canada. Journal of Agriculture, Food Systems, and Community Development, 2(1), 297-313. https://doi.org/10.5304/jafscd.2011.021.001