Mobilizing Food: A Review of Building Nature’s Market

Keywords: Natural Foods, Marketing, Social Movements, Industrialization

Abstract

First paragraph:

Miller’s (2017) Building Nature’s Market introduces the American natural foods movement to social movement studies, highlight­ing its challenge to the prevailing social order related to food, consumption, health, state author­ity, and individualism. This movement is concerned with more than just food; it tackles no less than society’s values about progress as it is generally tied to industrialization and technical innovation. The book’s primary thesis is the argument that the natural foods movement has been propelled not only by activist altruism and perseverance, but also through the innovativeness of savvy capitalist entrepreneurs and corporations....

Author Biography

Corey Lee Wrenn, University of Kent

Dr. Corey Lee Wrenn chairs the Animals & Society Section of the American Sociological Association (for 2018–2021). She is the author of A Rational Approach to Animal Rights (Palgrave) and Piecemeal Protest: Animal Rights in the Age of Nonprofits (University of Michigan Press). Dr. Wrenn is at the University of Kent in Canterbury, UK.

Cover of "Building Nature's Market"
Published
2018-11-04
How to Cite
Wrenn, C. (2018). Mobilizing Food: A Review of Building Nature’s Market. Journal of Agriculture, Food Systems, and Community Development, 8(3), 1-5. https://doi.org/10.5304/jafscd.2018.083.010