Strategies for Accessing Volume Markets in the Beef Industry: A Review of Three Case Studies
Given the increasing consolidation in the U.S. meat industry, smaller and specialty producers often have difficulty breaking into the market in profitable volumes. This paper examines three cooperative models for specialty beef producers. We offer a realistic examination of the potential for success of each model. Based on this, we identify the key attributes for a new model and offer guidance for future research efforts.
The copyright to all content published in JAFSCD belongs to the author(s). It is licensed as CC BY 4.0. This license determines how you may reprint, copy, distribute, or otherwise share JAFSCD content.