Strategies for Accessing Volume Markets in the Beef Industry: A Review of Three Case Studies

  • Nick McCann Iowa State University
  • Frank Montabon Iowa State University
Keywords: Beef Producers, Small-Scale Producers, Specialty Producers, Market Models

Abstract

Given the increasing consolidation in the U.S. meat industry, smaller and specialty producers often have difficulty breaking into the market in profitable volumes. This paper examines three cooperative models for specialty beef producers. We offer a realistic examination of the potential for success of each model. Based on this, we identify the key attributes for a new model and offer guidance for future research efforts.

Author Biographies

Nick McCann, Iowa State University
Department of Supply Chain and Information Systems, 2340 Gerdin Business Building, Iowa State University, Ames, Iowa 50011 USA.
Frank Montabon, Iowa State University
Department of Supply Chain and Information Systems, 2340 Gerdin Business Building, Iowa State University, Ames, Iowa 50011 USA; +1-515-294-1208.
Published
2012-03-29
How to Cite
McCann, N., & Montabon, F. (2012). Strategies for Accessing Volume Markets in the Beef Industry: A Review of Three Case Studies. Journal of Agriculture, Food Systems, and Community Development, 2(2), 37-49. https://doi.org/10.5304/jafscd.2012.022.014