Virtual Farmers Markets

A Reflective Essay on a Rural Ohio Project

Authors

DOI:

https://doi.org/10.5304/jafscd.2020.094.020

Keywords:

Farmers Market, Virtual Farmers Market, Food Council, Local Food, Online Farmers Market, COVID-19, Pandemic

Abstract

This reflective essay discusses the development, structure, operation, and transitioning of an online virtual farmers market in rural Ohio. In this model, customers order online and then pick up their fresh, local produce at a specified time and loca­tion. Through a combination of practitioner expe­rience in the market’s development and informal discussions with people associated with the mar­ket’s development and management, the authors analyze the positive and negative aspects of the online market structure and implementation, as well as suggest critical steps that may be necessary to export this model to other communities. They also consider potential structural and process improvements that could increase viability and success. A last-minute addendum briefly discusses the potential for this model to become a meaning­ful response to the COVID-19 issue as well.

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Author Biographies

Brian Raison, Ohio State University

Department of Extension

John C. Jones, Virginia Commonwealth University

Assistant Professor, Institute for Inclusion, Inquiry, and Innovation (iCubed), Center for Environmental Studies

Logo for JAFSCD Responds to the COVID-19 Pandemic

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Published

2020-08-07

How to Cite

Raison, B., & Jones, J. (2020). Virtual Farmers Markets: A Reflective Essay on a Rural Ohio Project. Journal of Agriculture, Food Systems, and Community Development, 9(4), 299–310. https://doi.org/10.5304/jafscd.2020.094.020

Issue

Vol. 9 No. 4 (2020): More Than Value$ in the Food System

Section

Open Call Paper

Categories

License

Copyright (c) 2020 The Authors

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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