TY - JOUR AU - Broadaway, Diana AU - Wolnik, Darlene PY - 2020/11/04 Y2 - 2024/03/28 TI - Iteration, innovation, and collaboration: Supporting farmers markets' response to COVID-19 JF - Journal of Agriculture, Food Systems, and Community Development JA - J. Agric. Food Syst. Community Dev. VL - 10 IS - 1 SE - Commentary on COVID-19 and the Food System DO - 10.5304/jafscd.2020.101.014 UR - https://foodsystemsjournal.org/index.php/fsj/article/view/891 SP - 233–236 AB - <p><em>First paragraph:</em></p><p>The value proposition of farmers markets has been altered by the COVID-19 pandemic. The festival-like features of markets put on hold, the in-person social interactions reduced, the physical flow of walk-up markets changed. Just as previous crises<a href="#_ftn1" name="_ftnref1">[1]</a> called upon markets to shift their operations to serve their community, the 2020 story highlights how once again, these low-capacity/high-functioning entities have been forced to reinvent themselves. This time, alternative models involving online pre-orders, drive-thru, and curbside product pick-up scenarios have been rapidly put in place by individual vendors and market operators. Open-air and shed market vendor placements have been redesigned to allow for social distancing among both vendors and customers. Sanitation and public safety measures including gloves, hand sanitizer, and hand-washing facilities are now essential considerations.</p><p><a href="#_ftnref1" name="_ftn1">[1]</a> <a href="https://www.youtube.com/watch?v=cxIbm-EyATs&amp;feature=youtu.be">https://www.youtube.com/watch?v=cxIbm-EyATs&amp;feature=youtu.be</a></p> ER -