Hershberger, Scott, Bret Shaw, Steven Moen, Tony Johnson, and Tricia Gorby. 2024. “Promoting Small-Scale Maple Syrup Production on Facebook: A Field Experiment Testing Emphasis Message Frames”. Journal of Agriculture, Food Systems, and Community Development 13 (4). Ithaca, NY, USA:199–224. https://doi.org/10.5304/jafscd.2024.134.012.