Iteration, innovation, and collaboration

Supporting farmers markets' response to COVID-19

Keywords: COVID-19, Pandemic, Farmers Market, Advocacy, Federal Programs, Food Security

Abstract

First paragraph:

The value proposition of farmers markets has been altered by the COVID-19 pandemic. The festival-like features of markets put on hold, the in-person social interactions reduced, the physical flow of walk-up markets changed. Just as previous crises[1] called upon markets to shift their operations to serve their community, the 2020 story highlights how once again, these low-capacity/high-functioning entities have been forced to reinvent themselves. This time, alternative models involving online pre-orders, drive-thru, and curbside product pick-up scenarios have been rapidly put in place by individual vendors and market operators. Open-air and shed market vendor placements have been redesigned to allow for social distancing among both vendors and customers. Sanitation and public safety measures including gloves, hand sanitizer, and hand-washing facilities are now essential considerations.

[1] https://www.youtube.com/watch?v=cxIbm-EyATs&feature=youtu.be

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Author Biographies

Diana Broadaway, Farmers Market Coalition

Training and Technical Assistance Network Coordinator

Darlene Wolnik, Farmers Market Coalition

Training and Technical Assistance Director

Logo for JAFSCD Responds to the COVID-19 Pandemic
Published
2020-11-04
How to Cite
Broadaway, D., & Wolnik, D. (2020). Iteration, innovation, and collaboration: Supporting farmers markets’ response to COVID-19. Journal of Agriculture, Food Systems, and Community Development, 10(1), 1–4. https://doi.org/10.5304/jafscd.2020.101.014
Section
Commentaries on COVID-19 and the Food System