Toward an Informative and Applied Methodology for Price Comparison Studies of Farmers' Markets and Competing Retailers at the Local Scale

  • Joshua Long Southwestern University
  • M. Anwar Sounny-Slitine Southwestern University
  • Katherine Castles Southwestern University
  • Jillian Curran Southwestern University
  • Harrison Glaser Southwestern University
  • Ellen Hoyer Southwestern University
  • Whitney Moore Southwestern University
  • Lisa Morse Southwestern University
  • Molly O'Hara Southwestern University
  • Ben Parafina Southwestern University
Keywords: Consumer Attitudes, Farmers' Markets, Local Food, Price Comparison Studies, Price Premiums

Abstract

Qualitative research on food pricing in regional markets is currently underrepresented in the scholarly literature. The methods used in existing peer-reviewed studies tend to obscure important qualitative differences in the food items they compare and the retail spaces they source. Recently, some non–peer reviewed price comparison studies have emerged that point to some of the complications of earlier studies and offer alternative methods for data collection and comparison. Building upon the contributions of these latter works, this study attempts to improve upon previous studies and provide a set of methods that contribute thoughtfully to future studies. The main goal of this study is to advance research that would better inform consumers and the producers who serve them. The key contribution of this study is a new model for future price comparison studies that accurately provides accessible and practical information for farmers' market producers and consumers.

Author Biographies

Joshua Long, Southwestern University
Assistant Professor of Environmental Studies, Southwestern University, 1001 East University Drive, Georgetown, Texas 78626 USA; +1-512-863-1493.
M. Anwar Sounny-Slitine, Southwestern University
Program Coordinator, Environmental Studies Program, Southwestern University.
Katherine Castles, Southwestern University
Member, Senior Environmental Studies Capstone Course, Southwestern University.
Jillian Curran, Southwestern University
Member, Senior Environmental Studies Capstone Course, Southwestern University.
Harrison Glaser, Southwestern University
Member, Senior Environmental Studies Capstone Course, Southwestern University.
Ellen Hoyer, Southwestern University
Member, Senior Environmental Studies Capstone Course, Southwestern University.
Whitney Moore, Southwestern University
Member, Senior Environmental Studies Capstone Course, Southwestern University.
Lisa Morse, Southwestern University
Member, Senior Environmental Studies Capstone Course, Southwestern University.
Molly O'Hara, Southwestern University
Member, Senior Environmental Studies Capstone Course, Southwestern University.
Ben Parafina, Southwestern University
Member, Senior Environmental Studies Capstone Course, Southwestern University.
Published
2016-08-31
Section
Open Call Papers